Adobe's Creative Agent in Firefly can now show creators its plan before it starts. It can also pick the AI model for each job. Creators can edit and approve that plan, or let the agent run on its own. They can also choose the model themselves.

Adobe announced the update on Tuesday at its MAX conference in Miami Beach. Adobe calls Firefly its “AI creative studio”. It brings Adobe's editing tools, AI models from Adobe and other companies, and the agent into one place.

Those models come from Adobe, Topaz Labs and partners including ByteDance, Google, Kling, OpenAI and ElevenLabs. Recent additions include Dreamina Seedance 2.5, Kling 4.0, Nano Banana 2.1 and two versions of GPT Image 2.6.

“We built Firefly to be the AI creative studio where it comes together: the best models, the tools creators already trust and an agent that acts as a creative partner,” said Forest Key, vice president of Adobe Firefly and agentic AI.

What the agent can do now

The agent powers Firefly AI Assistant, which is in beta. Adobe first showed the assistant in April. Creators can now set formats, colours, brand guidelines, characters and products once, and the agent applies them to every project.

The agent also works inside Firefly's video, design and image editors. In Firefly Boards, it helps turn ideas into mood boards and storyboards.

Adobe is also previewing always-on agents. They handle recurring work in the background, such as sorting new files, checking quality and preparing content for different channels. Creators set the goal and review the plan first.

On a video project, Adobe says, such an agent could organise new footage, remove duplicate clips and flag shaky shots or audio problems. Always-on agents will reach beta in early 2027, Adobe said in a blog post.

New editors and tools

Firefly Video now covers a project from story to final cut. Creators can plan scenes and shots, arrange clips on a simple timeline, add captions, and generate transitions and b-roll.

Firefly Design, in beta, puts illustration, image editing, animation, 3D and print on one canvas. Adobe says it is included with Creative Cloud. Firefly Image adds Edit Object, Edit Text, Relight and Retouch. They change one part of an image and leave the rest as it was.

Quick Actions is a gallery of ready-made workflows. They range from one-step fixes such as Remove Object to guided projects such as a product ad. Firefly Graph, in beta, lets creators build workflows they can run again. Firefly Builder, in private beta, turns a text description into a prototype of a website, presentation or app, with no code.

Edit Text, Retouch, Relight and Quick Actions are available to all Firefly users today. The other new tools are in beta, and Builder has a waitlist.

Adobe is also weighing one-off top-ups for the credits its AI features use. Today, extra credits come only as a monthly add-on to a subscription, Zorana Gee, a senior director of product at Adobe, told TNW. A top-up would be a single purchase that works straight away.

“We're looking at that and evaluating that right now to see if it's something that we can do. So no final answer there, but you know, we're definitely exploring that,” Gee said.

Premiere mobile and the creator survey

Music from Universal Music Group and Warner Music Group is now live in Premiere mobile on iPhone. It follows the deal announced last week. Creators can add hundreds of thousands of licensed tracks to personal, non-commercial videos. Android support is coming soon.

Adobe is also testing its AI Assistant in Premiere mobile in a private beta. It can turn footage from a phone's camera roll into an editable first cut.

Adobe's latest Creators' Toolkit Report, carried out with The Harris Poll, surveyed more than 2,000 US creators in October. Of those who use creative AI, 78% said it had sped up the growth of their business or audience. Among creators who had used an agent, 36% said it helped them finish a project they once found too complex. Yet 77% of all creators said the final creative decision should always stay with the human, even when they use agents.

The announcements came a day after Adobe became Disney's AI partner, a deal that includes custom AI models and tools for Disney's creative teams.