Pit, a Stockholm-based AI-native software platform for enterprise operations, has launched publicly with $16m in funding led by Andreessen Horowitz. Lakestar joined the round, alongside the company's founders and angel investors, including executives from OpenAI, Anthropic, Google, Deel, and Revolut, plus the Stena and Lundin families. Adam Jafer, a co-founder of the Swedish electric-scooter company Voi, is Pit's chief executive and co-founder.

The pitch is described as “AI product team as a service”. Pit takes a business need, learns how a particular company's operations actually work, and builds production-grade custom software to run them.

That positioning is distinct, the company says, from low-code tools or AI copilots, which produce prototypes or assistive features rather than systems that actually run operations end-to-end.

The problem the company is addressing is one most enterprises know well. Pit notes that despite over $1 trillion in digital-transformation spending in recent years, much of corporate operations still run on spreadsheets, inboxes, and rigid SaaS tools that were never designed for how individual companies actually work.

The company argues that the cost of forcing operations to fit existing software has, until AI, been the price of doing business, and that AI changes the maths by making custom software cheap enough to build for each workflow.

“For 20 years, enterprises have rented software that forces them to operate around it. With AI, that ends,” Jafer said in the launch announcement. “For the first time, every company can run on systems they actually designed themselves.”

The platform has two main components. Pit Studio is the build layer, where the company says its AI learns how a customer works and assembles the system that will run those workflows.

Pit Cloud is the underlying governed infrastructure, with tenant isolation, ISO 27001 certification, SSO, role-based access control, and full audit observability built in. Together, the company says, the two components produce real software running real operations, not prototypes.

Pit is already in production at a number of European enterprises. The launch announcement names Voi, Tre, Stena Recycling, and Kry as named customers across logistics, telecom, e-commerce, and healthcare. Systems, the company says, are typically going live within days or weeks of engagement.

Three early results figures appear in the announcement. The company reports an 85 per cent reduction in campaign execution time at one customer, more than 10,000 hours saved annually per deployment as a typical figure, and 99 per cent invoice-acceptance rates achieved through automation.

At one of Europe's largest industrial companies, the company says, Pit replaced legacy contract and invoice validation with an AI-powered system that processes in real time and has saved over 10,000 hours annually with zero validation errors.

Alex Rampell, the Andreessen Horowitz general partner who led the firm's investment, framed the bet on Pit's approach in the launch announcement. “Every AI company is selling speed,” he said. “Pit is selling speed that holds up for years, secure, governed, and built to last. It's a new category.”

Pit was built by founders, CTO, and AI leads who came out of Voi, Klarna, and iZettle, where they spent years replacing manual workflows with custom AI-powered systems at scale. The company says the same approach has now been productised into a platform aimed at enterprise-grade security, governance, and reliability.