If you have been meaning to register for the TNW, Oneflow & Flexas Gathering Amsterdam and have not got round to it, this is the moment.
The event takes place on Wednesday 3 June at De Weesper on Weesperstraat, and the guest list is nearly full. Tickets remain free, but only for as long as there are seats in the room.
The format, for anyone arriving at this story late, is deliberately simple. Doors open at 4:30 pm. Food and drinks are served from five. The speakers' panel takes the floor from six until 7:30 pm, after which the evening returns to open conversation until nine.
The whole thing is hosted by TNW alongside Oneflow, the Stockholm-based contract platform, and Flexas.com, the Amsterdam workspace operator providing the venue. Sponsors are L40 and Bolt Business.
The reason to come is the panel.
Four operators, moderated by Cristian Dina of Tekpon and TNW, will spend ninety minutes on a question that most founders are quietly working through in their own boardrooms: when everyone has AI, what will actually make a SaaS company win?
On the floor are Sebastian Mertens, who runs applied AI at Make; Masha Moisseyeva, managing director of DutchBasecamp; Hugo Pereira, former chief growth officer at EVBox; and Sako Arts, CTO at Wonderful, and co-founder of FruitPunch AI.
Each is covering one of the surfaces an AI-native company actually has to rebuild. The full speaker brief is in the announcement piece from last week.
The discussion will work through three threads in turn: which functions inside a SaaS company are being redesigned first, what becomes a competitive moat in an AI-native world (and what slides into commodity), and how AI is changing the pricing and packaging that investors are still being shown in board decks.
The format is a moderated panel followed by open floor, which means the half-hour after 7:30 pm is often where the more useful conversations happen.
The reason to register now is the room. The venue holds a finite number of people, and the Amsterdam ecosystem responds to free events with founders and operators who do not generally bother turning up to drinks receptions for their own sake.
The mix that has registered so far reflects that: founders working on AI-native products, sales and revenue leaders trying to figure out what their motion looks like in twelve months, and the investors who write cheques into both.
The next forty-eight hours are when the remaining seats will go. If you wait until Tuesday morning to decide, the decision may have been made for you.